There were smiles, warm handshakes and an unmistakable sense of shared pride moments after the announcement of the Longines Global Champions Tour partnership renewal yesterday. As officials embraced and riders looked on with applause, the emotional reaction reflected a decade of work that has shaped modern international show jumping. It was a celebration not only of business and planning, but of a sport that continues to unite athletes, horses, and passionate audiences around the world.
The Longines Global Champions Tour partnership renewal extends their collaboration through 2032, securing Longines’ role as Title Partner and Official Timekeeper of the world-renowned show jumping series. The deal reinforces the strength of a relationship first formed in 2012, one that has helped transform the sport’s professional landscape and elevate global appreciation for equestrian excellence.
Over the years, the partnership has brought world-class show jumping to extraordinary destinations including Doha, Mexico City, Shanghai, Monaco, Paris, Rome, and Riyadh, weaving elite sport into iconic urban settings where riders perform in front of historic skylines and enthusiastic spectators.
Partnership renewal ushers in a new decade for the sport
The renewed agreement promises continued innovation, enhanced global storytelling, and greater digital reach—bringing the thrill of show jumping to wider audiences than ever before. The announcement arrives ahead of the season-ending Longines Global Champions Tour Super Grand Prix, where winners from each Grand Prix stage will compete for one of the sport’s most coveted honours.
Speaking after the confirmation, Patrick Aoun, CEO & President of Longines, expressed heartfelt pride in the journey so far, emphasising elegance, tradition and athletic achievement as cornerstones of the collaboration. Jan Tops, Founder and President of the Tour, praised the partnership as a key driver of growth and international success, describing the renewal as the start of an even more ambitious chapter.
The relationship has already transformed the visibility of show jumping through pioneering event presentation, global broadcast expansion and competition formats that highlight athletic precision and horsemanship. With the next decade secured, the Tour continues to reinforce its place at the pinnacle of international individual competition.
Founded in 2012 and renewed previously in 2018 and 2022, the partnership has expanded to exceptional new venues and strengthened Longines’ historical ties with equestrian sport—ties first forged more than 150 years ago.
As excitement builds toward the 2025 season climax, yesterday’s announcement marks a moment of confidence, unity and forward momentum for the entire equestrian community.
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