As the Longines Global Champions Tour (LGCT) gears up for its dazzling summer stops along the French Riviera, a vibrant new collaboration is set to redefine the event experience. The Tour has officially partnered with Nikki Beach Hospitality Group, a global icon in luxury beach lifestyle, to enhance three of its 2025 European legs—Cannes, Saint-Tropez, and Monaco.
Bringing together two brands known for their elegance and flair, this partnership promises a seamless fusion of elite equestrian sport and signature coastal hospitality. With stops scheduled in Cannes from 5–7 June, Ramatuelle, Saint-Tropez from 12–14 June, and Monte Carlo from 3–5 July, spectators can look forward to a lifestyle offering that complements the world-class athleticism on show.
Guests attending these prestigious venues will enjoy a host of bespoke experiences curated by Nikki Beach. From beachside gatherings featuring live music and Mediterranean-inspired cuisine to chic atmospheres that embody effortless luxury, the collaboration offers a stylish way to unwind between competition rounds. Each location—Lucia Cannes, Nikki Beach Saint-Tropez, and Nikki Beach Monte-Carlo—will serve as vibrant extensions of the Tour’s daily proceedings, adding glamour and relaxed sophistication to the summer circuit.
The collaboration is more than just a hospitality offering—it’s a shared vision. Both brands are committed to curating unforgettable experiences, making this alliance a natural evolution. By combining the precision and adrenaline of world-class show jumping with Nikki Beach’s artistry in leisure and ambiance, the Riviera series becomes more than a sporting event—it becomes a celebration of lifestyle.
According to LGCT’s Commercial Director Denis Monticolo, this strategic partnership elevates the Tour’s brand presence and amplifies its commitment to delivering high-calibre events. Nikki Beach’s influence, which spans luxury dining, fashion, art, and music, aligns perfectly with LGCT’s emphasis on creating destination experiences that go beyond the competition arena.
With ticket sales surging and limited availability for each Riviera stop, the 2025 season is poised to be among the most dynamic in LGCT history. Visitors can expect an immersive journey where sport meets style, and every moment feels like a celebration.
