The announcement carried a sense of gratitude and momentum—an affirmation, really—of how deeply some brands had become woven into the fabric of British racing. On 18 November, 2025, The Jockey Club confirmed a significant expansion of its Jockey Club partnerships, strengthening its long-standing relationships with Guinness, Holland Cooper and Turners in moves that promised to shape the racegoer experience for years to come.
For Guinness, already a fixture of Cheltenham folklore, the enhanced deal marked a renewed commitment to responsible enjoyment, with Guinness 0.0 set to feature more prominently across The Jockey Club’s courses. Racegoers also saw the famous black-and-white brand deepen its imprint across major racedays, including the Cheltenham Festival and the Randox Grand National Festival. The beloved Guinness Village returned to The November Meeting with an improved layout, while the Arthur Guinness Bar in the Best Mate Enclosure stood as a newly named tribute to the brand’s heritage. Guinness had made no secret of its ambition: to keep the Guinness Village among the most exciting activations in British sport, complete with fresh bar concepts and immersive experiences throughout the season.
Holland Cooper, the British luxury fashion house closely associated with Cheltenham style, also stepped forward with an expanded role as an Associate Partner. Its boutique continued to shine in The Orchard at The Festival, offering racegoers a premium fashion experience that had become a signature of the meeting. From 2026, the brand was set to elevate its presence even further by sponsoring the Leading Owner, Trainer and Jockey awards at the Randox Grand National Festival—another confident step in its ever-growing relationship with British racing.
Turners, one of Britain’s leading logistics and transport groups, similarly reinforced its dedication by joining as an Associate Partner. The company continued its sponsorship of several major festival contests, including the Turners Novices’ Hurdle (Grade 1), the Jack Richards Novices’ Handicap Chase (Grade 2) and The Turners Mersey Novices’ Hurdle at Aintree. It also retained naming rights for Cesarewitch Trial Day at Newmarket. The commitment reflected not only commercial investment but a genuine passion for supporting racing nationwide, ensuring memorable experiences for fans and connections at every level.
Matt Powell, Head of Partnerships at The Jockey Club, captured the mood with a tone of gratitude, noting the pride in these long-term relationships and the shared ambition to elevate racegoer experiences across the calendar. His words echoed throughout the announcement: that the expansion of these Jockey Club partnerships was grounded in loyalty, tradition and a mutual desire to enrich the sport’s future.
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