The roar of the crowd at Del Mar may soon carry a deeper meaning than the thrill of competition. Ahead of the 2025 Breeders’ Cup World Championships, racing fans and industry insiders alike have a chance to make a lasting impact through the newly launched “Champions Give Back” campaign.
The initiative, announced Tuesday by Breeders’ Cup Limited, channels all royalties from Breeders’ Cup merchandise into Breeders’ Cup Charities, which supports a range of vital programs across the Thoroughbred racing community. From aftercare for retired horses to health and wellness programs for jockeys, backstretch workers, and broader industry initiatives, the campaign seeks to combine the excitement of racing with meaningful philanthropy.
Fashion meets function in the campaign’s exclusive collection of apparel, accessories, and décor, each piece celebrating the equestrian spirit. Fans can choose from luxury totes, genuine leather handbags, trackside-inspired outerwear, custom jewelry, and framed posters—knowing every purchase directly supports the sport they love. Those eager to participate can visit BreedersCupShop.com to explore the full line.
Beyond merchandise, “Champions Give Back” offers multiple ways for supporters to contribute. Fans can text BCWC to +1 (855) 800-4975 or donate online at BreedersCup.com/Charities. International philanthropist and racehorse owner Ken Freirich will match up to $50,000 in donations during the campaign, effectively doubling every dollar given. The effort coincides with the World Championships on October 31–November 1 at Del Mar Thoroughbred Club.
The campaign also extends to on-site fundraising: $1 from every official Breeders’ Cup cocktail—the Torrie Cup, featuring Maker’s Mark bourbon, and the Garland, featuring Chopin Vodka—will support Breeders’ Cup Charities. A post-event auction of donated racing memorabilia will provide further opportunities to give, while owners of World Championships contenders may opt to contribute a portion of purse earnings.
For 2025, the campaign proudly backs several established charities, including the Thoroughbred Aftercare Alliance, the Permanently Disabled Jockeys Fund, the Grayson-Jockey Club Research Foundation, and the Race Track Chaplaincy of America, ensuring that the Breeders’ Cup leaves a positive mark far beyond the finish line.
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